After decades in the jeanswear business, Gary Lenett traded in his car for a bike to adopt a healthier, more active lifestyle. Unable to find a pair of pants with the stretch to handle a commute, and that could provide the polish for a day of meetings, the need for performance denim emerged.
AN APPAREL BRAND STARTED FROM THE FIBERS UP!
DU/ER created a new type of apparel. Clothing that allows you to enjoy a whole world of experiences in - comfort and style. To achieve this, they started from the fibers up, meticulously selecting materials based on their performance, comfort and sustainability. DU/ER’s core fabrics have been crafted to provide an ultra-satisfying experience from the moment you first try on a pair of DU/ER pants.
Here are the fabrics we stock:
No Sweat Fabric
No Sweat Fabric Technology is designed for optimal performance. Created to elevate the everyday wardrobe, DU/ER combined the natural touch of cotton, the flexibility of Spandex, and the moisture-wicking and anti-bacterial properties of eucalyptus-derived
- 62% Cotton
- 34% Tencel Lyocell
- 3% Lycra T400 Polyester
- 1% Lycra Spandex
Why They Made It
This fabric was designed to mimic the comfort of a sweat pant while having the appearance of everyday clothing. They selected plant-derived Tencel Lyocell to achieve a soft hand alongside bacteria- inhibiting properties.
Lightweight stretch denim with a heritage look. LYCRA(R) offers stretch for comfort, while COOLMAX(R) provides strength, temperature regulation, and moisture-wicking properties.
- 70% Cotton
- 28% Coolmax All Season Polyester
- 2% Lycra Spandex
Why They Made It
Produced with a high cotton percentage to create the look and feel related to heritage denim. Lycra was introduced to provide stretch and comfort while Coolmax provides strength, temperature regulation and moisture-wicking properties.
PANTS FROM PLANTS!
Currently 95% of the Fibers Used to Make DU/ER Apparel Are Plant-Based or Recycled.
WHEN YOU’RE READY TO EXPLORE IN STYLE
Here's what you'll find at our stores:
Women's Midweight Denim High Rise Straight
Vintage-inspired straight leg in a high rise, snug through hip and thigh and hitting just above the ankle. Redefined with signature stretch denim for ultimate comfort. WFMR5017
Women's Performance Denim High Rise Bootcut
High rise fit with a classic bootcut silhouette. Snug through the hip and thigh. Signature stretch denim provides the ultimate in comfort and a fantastic fit. WFLS4275
Women's Performance Denim Mid Rise Slim Straight
Maximum stretch technology enables this fabric to move in all directions for ultimate comfort and flexibility. The waist hugging mid rise is designed to sculpt and flatter. WFLS4515
Men's No Sweat Pant Slim
As comfortable as a sweatpant with the look of a pant. Mid-rise with a slim fit through the hip, and slight taper at the hem. MFNS1001
Men's No Seat Pant Relaxed
As comfortable as a sweatpant with the look of a pant. Mid-rise with a relaxed fit through the hip,
and slight taper at the hem. MFNR1002
Men's Performance Denim Relaxed
A relaxed fit with technical features for extended range of motion, durability and comfort. MFLR4505